Proof · Intuis Group
A Perth-based technology and HR consulting firm with strong technical delivery but no structured commercial infrastructure. The work built the operating system from scratch.
The Challenge
No defined GTM strategy
Multiple sectors served with no structured view of where to play, how to win, or which motions to prioritise.
Founder-dependent pipeline
New business came through the founders' networks. No repeatable system for generating and qualifying opportunities.
No CRM or sales process
Pipeline lived in spreadsheets and memory. Limited visibility into deal flow, account health, or conversion.
Untapped partner potential
Major technology vendors alongside the business, but no formalised alliance strategy or partner-sourced revenue.
No performance measurement
No company-wide KPIs. Growth, client satisfaction, and operations were not tracked with accountability.
The Intervention
GTM Strategy Design
Industry-specific strategies across Oil & Gas, Higher Education, Not-for-Profit, and Agriculture. Expansion scoped into Federal and Government.
Alliance & Partner Programme
Structured partnerships with Workday, Dayforce, Infosys, Accenture, ADP, and Epi-use. Joint GTM and co-branded content.
CRM & Sales Enablement
CRM selection and implementation. Standardised processes. Moved from spreadsheets to a system leadership could use.
Account Growth Strategy
“Account on a Page” framework across priority accounts. 20% increase in client engagement.
Revenue Operating Model & KPIs
Company-wide KPIs established for the first time. Clear accountability across growth, satisfaction, and operations.
Brand & Demand Generation
Website redevelopment, content strategy, social media. Engagement metrics increased by 25%.
The Results
A consulting practice that now operates with commercial discipline rather than relying on individual effort. Partner channels generate 20% of total revenue. Client engagement is up 20% through structured account planning. Brand engagement lifted 25%.