Case Study · Intuis Group
Intuis Group is a Perth-based HR and technology consulting firm with deep capability in SAP SuccessFactors, Workday, and organisational transformation. Strong delivery, but no structured GTM strategy, no CRM, no partner-sourced pipeline, and no consistent way to measure what mattered. The work built the commercial operating system from scratch.
The Challenge
The firm served multiple sectors but had no structured view of where to play, how to win, or which motions to prioritise across industries.
New business came through the founders' networks and reputation. No repeatable system for generating and qualifying opportunities.
Client relationships and pipeline lived in spreadsheets and memory. Leadership had limited visibility into deal flow, account health, or conversion.
Intuis worked alongside major technology vendors but had no formalised alliance strategy, no joint GTM motions, and no partner-sourced revenue.
The business lacked company-wide KPIs. Growth, client satisfaction, and operational performance were not tracked in a way that created accountability.
The Intervention
Refined and implemented industry-specific go-to-market strategies across Oil & Gas, Higher Education, Not-for-Profit, and Agriculture. Identified expansion opportunities into Federal and Government sectors.
Built a structured partnership programme with Workday, Dayforce, Infosys, Accenture, ADP, and Epi-use. Orchestrated joint GTM strategies including targeted campaigns and co-branded content.
Led the selection and implementation of CRM technology. Standardised sales processes and data practices. Moved the firm from spreadsheet-based tracking to a system leadership could actually use.
Developed and implemented a comprehensive “Account on a Page” framework across priority accounts, creating structured account planning where none previously existed.
Established company-wide KPIs and performance metrics for the first time. Created clear accountability and measurable targets across growth, client satisfaction, and operations.
Led the redevelopment of the company website, thought leadership content strategy, and social media approach. Strengthened brand positioning to reflect the firm's evolved capability.
What Changed
Structured
Partner channels moved from informal referrals to a deliberate revenue stream contributing one fifth of total income.
Clear
Company-wide KPIs mean leadership can now track growth, client satisfaction, and operations against defined targets.
Repeatable
Account planning is no longer ad hoc. A structured framework drives engagement and expansion across priority clients.
Trusted
The business now runs on CRM data rather than around it. Pipeline, deal flow, and client insight are visible.
Kate has been instrumental in driving the success of our technology consulting practice. She leads and drives our go to market, vendor alliance relationship and internal strategy to ensure the success of our group. She works tirelessly to represent our group to ensure that our voice and successes are heard and recognised within the broader Consulting practice.
The Diagnostic gives you a sharper view of where the commercial engine is strong, where value is leaking, and which moves are most likely to improve growth confidence in the next 90 days.