Founder

Kate Roblin

Growth Strategist · Commercial Leader · Founder, Revelio Advisory

Two decades of commercial leadership across enterprise technology, Big 4 consulting, and high-growth businesses. Kate has built and scaled revenue engines across the Asia Pacific region for some of the world's most demanding organisations. Revelio is where all of that experience comes together, for businesses that are ready to grow with more structure and less guesswork.

Kate Roblin
20+
Years in commercial leadership
APAC
Regional scope of experience

A career built at the intersection of strategy and revenue.

Kate's career is not a straight line through one industry. It is a deliberate arc through the disciplines that matter most when a business needs to grow: consulting, enterprise sales, strategic alliances, cloud go-to-market, and commercial operations.

She has led regional alliance programmes spanning Asia Pacific and Japan. She has built enterprise sales teams from scratch. She has sat inside Big 4 consulting and delivered from the inside. And she has operated at the frontier of cloud and data services during periods of rapid market shift.

That breadth is what makes Revelio different. Kate does not bring one lens. She brings the full commercial picture: positioning, pipeline, CRM, account expansion, and team capability.

Areas of expertise

Go-to-Market Strategy

Market segmentation, ICP design, positioning, channel strategy, and GTM motion architecture.

Revenue Operations

Sales process design, pipeline architecture, CRM strategy, forecasting, and management cadence.

Strategic Alliances

Partner programme design, joint value propositions, co-sell motions, and alliance performance management.

Commercial Leadership

Sales team building, capability development, trusted advisor programmes, and revenue culture.

Shaped By

The organisations that sharpened the thinking.

Kate did not learn growth strategy from a textbook. She learned it inside organisations where the stakes were real, the markets were complex, and the expectation was results. Each one added a layer to how she thinks about commercial problems today.

Deloitte HPE NetApp Siemens Optus

The consulting foundation

Started in the engine room. Business analysis at Siemens. Implementation consulting at Altis. Communications and leadership training at Dale Carnegie. This is where she learned that good strategy means nothing if people cannot execute it.

Siemens · Altis · Dale Carnegie

The enterprise playbook

A decade inside HPE and NetApp across solution consulting, strategic sales, alliance management, and cloud go-to-market. Learned how the largest technology companies in the world build pipeline, manage partners, and drive revenue across regions.

Hewlett Packard Enterprise · NetApp

The Big 4 lens

Principal at Deloitte, leading both client delivery in finance and performance and a major strategic alliance programme spanning Asia Pacific and Japan. Saw firsthand how structured methodology, applied consistently, transforms commercial outcomes at scale.

Deloitte

The high-growth test

Built an enterprise sales team from scratch at Toptal across APAC. No legacy. No inherited pipeline. Just a market, a mandate, and the need to create revenue from zero. The closest experience to what SMB founders face every day.

Toptal

The commercial strategist

Led go-to-market strategy, vendor alliances, and commercial positioning for a technology consulting practice. Drove internal strategy and ensured the firm's commercial story was heard where it mattered.

Intuis Group

The distillation

Revelio Advisory is the sum of all of it. Enterprise rigour. Big 4 methodology. High-growth urgency. Applied to the businesses that need it most and can least afford to get it wrong: growth-stage SMBs ready to scale beyond the founder.

Revelio Advisory · Now

What colleagues say

“Kate has been instrumental in driving the success of our technology consulting practice. She leads and drives our go-to-market, vendor alliance relationship and internal strategy to ensure the success of our group. She works tirelessly to represent our group to ensure that our voice and successes are heard and recognised within the broader consulting practice.”
Director & Founder of Intuis

A global perspective, applied locally.

Kate is a global citizen in the truest sense. Raised all around the world, she developed an instinct for reading rooms, navigating cultural complexity, and building trust across borders long before it became a professional requirement.

That foundation shaped a career spent operating across APAC, from Tokyo boardrooms to Sydney conference floors to Perth boutique consulting firms. She has worked with teams spanning a dozen countries and time zones, and brings a rare ability to translate between cultures, communication styles, and commercial expectations without losing clarity or momentum.

This is not just travel experience. It is a way of thinking. Kate sees patterns that people embedded in a single market miss. She asks questions that surface assumptions others take for granted. And she builds strategies that work in the real world, not just on a whiteboard, because she understands that every market, every team, and every client relationship has its own logic.

What this means in practice

Cross-cultural fluency

Builds trust and alignment across diverse teams, clients, and stakeholders without losing directness or pace.

Pattern recognition

Spots growth opportunities and structural blind spots that single-market operators routinely overlook.

Adaptive communication

Adjusts message, tone, and framing for the audience in the room, whether that is a founder, a board, or a frontline sales team.

Regional commercial instinct

Deep understanding of how business gets done across Australia, Southeast Asia, and the broader APAC region.

Global Citizen APAC Experience Perth Based LinkedIn Profile

Ready to bring structured commercial thinking to your growth challenge?

Clarity Starts Here